Shane Hansen exhibition

essenze is proud to host an exhibition which launches new rugs by artist Shane Hansen in collaboration with CRONZ (Carpets and Rugs of New Zealand) designed for essenze.  The exhibition runs from November 15th at essenze’s flagship store in Parnell. 

Shane Hansen is an iconic New Zealand artist whose design language translates well to product and architectural environments, with strong clean lines and bold use of colour representing his heritage and environment.  essenze connected his talent with our rug manufacturers CRONZ, who are never shy of a challenge.  Together we selected colours from a new palette released this month, and tried some new tufting styles to push the boundaries of machine and man-made rug making techniques.  The result is: WOW!

 

To launch this event, Shane also approached BMW, and will be adding his flair and design skill to the BMW 1 series convertible. 

 BMW have a history of producing 'art cars'. Some of the great contemporary artists have put their hand/brush to a BMW.  Shane says “ BMW's attention to detail and a passion for style and innovation pulls me in.  I like the attitude they exude and the devotion to perfection. I see them as the ultimate waka!”

Shane believes that “essenze sees the beauty, uniqueness and marketability of New Zealand created products and supports that.”  This collaboration is a perfect example of the essenze philosophy of fostering New Zealand’s creatively led boutique businesses by developing a commercially viable platform to take them to market.  While this is a common model in Europe, it is relatively rare business practice in New Zealand.  This is part of essenze’s vision to take New Zealand’s unique design ethic to international markets.